Big idea
Stasher emphasises that one small change can have a major impact on the world. The companies endlessly reusable silicone bags have already prevented more than 1 billion single use plastic bags from entering our landfills. The main idea for the "preserve what matters" campaign was to use stasher bags as a lens to a cleaner future. The campaign does so by contrasting bleek, trash ridden landscapes with images of perfect, untouched nature. this emphasises the true purpose of stasher bags: to reduce plastic waste and build a better future.
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Out Of Home extension #1
the first out of home extension to the "preserve what matters" campaign takes form as booths set up in multiple major cities where people can come to properly recycle plastic waste. attendants will be Given free Stasher bags for disposing of their recyclables to the booth.
Out Of Home extension #2
The second Out of home extension to the "preserve what matters campaign takes form as art installations across the county. The idea is to Commission popular artists in multiple cities to create massive wildlife themed statues from discarded plastic waste. Each statue will be its own statement on how plastic pollution effects nature.
