BK Foundation Campaign

This campaign was a collaborative project created by group of both creative and strategic advertising students as our undergraduate dissertation for the university of miami school of communication. The objective for the project was to create a campaign for the Burger King Mclamore foundation and present it to the organization as if it we were a real life advertising agency. The campaign includes in depth research, creative, strategy development, and media planning.

My Role as an art director

as an art director for the creative team, i worked alongside the account team to create concepts and visuals for the to deliver to the burger king mclamore foundation. my main responsibilities were to transform raw data into easy to understand infographics, create updated icons and illustrations following the branding guide provided by the BK foundation, create print advertisements as well as in store and out of home mock ups, and to reformat the 76 page book into a simplified presentation deck for the burger king mclamore foundation.

Final Book

the final book was put together by the creative team as a collaborative effort highlighting countless hours of work.

View Final Book

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